Canadian Tire Company creates Christmas Tree lit from “christmas spirit,” shared via social media #creative
Canadian Tire Company creates Christmas Tree lit from “christmas spirit,” shared via social media #creative
When Deliveries Go Bad
Here’s one more reason why PR pros need to be cognizant of the fact that social media can spark a crisis at anytime. I present the case of the rogue FedEx deliveryman. The video of the driver tossing a computer monitor over a fence has gone viral, with more than 2.5 million views, leaving FedEx working overtime to head off the ruckus.
jlpr:
Danya Proud, director of media relations at McDonald’s USA, shares nine crisis communication tips.
There’s rarely a lack of headlines about organizations facing a crisis, whether it’s a large airline, a presidential campaign, or a social media start up.
Usually, the…

I’m a huge book lover. So though this has little to do with PR, I had to share. That counts as a confession, doesn’t it?
Robert Pattinson: “If you find a girl who reads, keep her close. When you find her up at 2 AM clutching a book to her chest and weeping, make her a cup of tea and hold her. You may lose her for a couple of hours but she will always come back to you. She’ll talk as if the characters in the book are real, because for a while, they always are. Date a girl who reads because you deserve it. You deserve a girl who can give you the most colorful life imaginable. If you can only give her monotony, and stale hours and half-baked proposals, then you’re better off alone. If you want the world and the worlds beyond it, date a girl who reads.”
How Consumers Interact with Brands and Consume Social Media
This handy infographic shows the results of an internet survey where 2,000 users were polled on how they like to interact with brands and receive brand updates via social media. It’s a must read for social media community managers and strategists. Via @mashable
(Source: xbubble)
Can a lost wallet led to a reason to believe in a better world? Watch the video and see.
From Social Butterfly to Engaged Citizen examines how this increasingly open, collaborative, and personalizable technology is shaping not just our social interactions but new kinds of civic engagement with cities, communities, and spaces. It offers analyses and studies from around the world that explore how the power of social technologies can be harnessed for social engagement in urban areas.
(via humanscalecities)
(Source: urbaninformatics.net)